ABOUT

About Seven years ago, Founding Principals Michel Mein and David Williams, both trained Architects from MIT and Columbia University respectively, seek to continuously challenge and rethink conventional approaches to Branding in “Luxury “ as well as devising strategic marketing approaches to sales in Real estate and Hospitality. Beyond Branding, the Seventh Art -composed of seasoned professional in an array of fields- is a content provider producing photography, film, 3d, CGI delivering Ad campaigns, print collateral and web interactive. Furthermore, the Studio is using social media for their preliminary analysis of the market and use it to create viral campaigns.

PARTNER-IN-CHARGE & EXECUTIVE DIRECTOR

Trained as an architect and Urban Designer at M.I.T, Michel spent ten years at Columbia University teaching Urban Design and Development. He was the recipient of the ILAUD scholarship in Siena and was the recipient of the Artist Graduate Fellowship at Parsons School of Design. The extensive amount of work produced for brands such as St. Regis Residences, Setai, Trump and very large scale developments gave Michel the opportunity for an unparalleled experience with real estate branding and marketing worldwide, bringing them from concept to reality.

PARTNER-IN-CHARGE & EXECUTIVE DIRECTOR

David studied at Columbia University where he honed his talents in Architecture and Film. David has worked on prestigious accounts such as the Plaza, 165 Charles, the Charles as well as Time Warner Center Residences. David has extensive international knowledge of the Market and has brought several partnerships to the developers therefore systematically improving the projects' appeal to buyers.

Branded Architecture and "Architecture as a Brand" are some of the main pet projects at the Studio. The Creative Team works hand-in-hand with Architects and developers to get to the essence and uniqueness of a project before laying down any branded marketing.

Click here to get access to our printed version of our work. View it in a browser or save the PDF. Enjoy

A majority of the Seventh Art brand marketing works as cross-promotional efforts. Our Video Team has been instrumental in working directly with architects and visionaries like Philippe Starck, Piero Lissoni, Karl Lagerfeld, Tommy Hilfiger, Richard Meier to name a few to tell the stories of their projects themselves. Have a look at the sample video.

Seventh Art means movie making. A branded movie telling a compelling story connected to the project is the culmination of the brand message. All creative, production and filming is done in-house. Most projects have links to a movie, or simply get a glance by looking at this reel.

Content creation such as 3D renderings and animations are the foundations for all content used in marketing. The Seventh Art pays great attention to details when it comes to represent the architect and developers vision. All 3D experience is done in-house under the direction of the Creative Team in charge of the brand. Get a glance by looking at this reel.

LUXURY BRANDS

Seventh Art has been called on time and again to develop brand concepts for the most elite clientele in both domestic and international luxury markets. Projects include The Plaza, The Setai, Trump Dubai, W South Beach, Downtown by Starck and more.

Get a perspective on our company by seeing what other companies and architects have said about Seventh Art . Learn more from Tommy CEO Tony Kurz, Related Senior Vice President May Wong, Nancy Ruddy from Cetra Ruddy Architects, Steve Rutler from Stribling, Nancy Packes from Brown, Harris Steven and more.

ECO BRANDS

Invested in the future of our planet, we have played an active role in a series of influential ‘green’ projects worldwide, including Riverhouse, One Bryant Park and 1212 Fifth Avenue.

New York and International

New York Soho office : 120 wooster st; 212 4318289 for the other locations,please go to contact.

RESORT BRANDS

Elegant, exclusive, incomparable retreats—the Seventh Art has created coveted resort getaways for the world’s most elite jet-setters. Seventh Art has worked with Karl Lagerfeld for Isla Moda of Dubai’s World Islands, La Vida, and Villa Magna.

BRAND EXTENSIONS

For the established brand seeking to make an impression in a new market, Seventh Art adapts and enhances the pre-existing brand essence to create an impactful, streamlined extension. Maxim Hotel, The House by Phillippe Starck, Brynwood Golf & Country Club and Frette Spa are examples.

COMMUNITY BRANDS

With a distinguished record in the branding of multifaceted resort communities, Seventh Art crafts an elegantly appointed, holistic identity. Residences, hotels, clubs, restaurants, recreation—all come together as a distinctive, alluring destination. See Fisher Island, Nakheel Harbour and Tower, Sidra Hills, Victory Park, and Olympic Bay.

LEGACY BRANDS

The most recognizable and esteemed brands have turned to our team for rejuvenation, yet preservation, of their time-honored names. Among these are Kelly Hoppen for yoo at Barkli Virgin House, The Plaza, Mandarin Oriental, St. Regis, and Barbizon 63.

CORPORATE BRANDS

Seventh Art determines a thoughtful, targeted positioning to establish a brand identity exemplifying the key values of a company. From this base, effective communication, tonality, illustrative direction, and all features of the brand are built. See Sedco, JBG Companies.

CLASSIC BRANDS

Seventh Art renews the look and feel of the classic identity and reinvigorates the long-lasting honor and name with innovative communication. The Blakes Hotel's claim to fame to be the first Boutique Hotel. Originally designed by Anoushka Hempel, The Blakes Hotel's branding has been carefully renovated by the same Seventh Art team 20 years later. The Seventh Art was called to update the Brand Look and Website reservation system. HTML was done in-house under the direction of the Creative Team in charge of the Brand. Learn more about The Blakes Hotel.

ORIGINAL BRANDS

We take an innovative and inspiring approach to the development of never-before-seen brand identities, accenting a project’s finest attributes in a sleek, sophisticated light. Success stories include Tour Odeon, The Charles by David Collins, The Renwick, and more.