Marketing From The Insight Out
The 7th Art offers integrated marketing, creative and communications services for the luxury sector worldwide. From competitive landscape analysis and team development to sales launch our focus is the development and execution of exceptional brand experiences that deliver maximum value.
Think (Marketing Intelligence)
Defining the ideal fit between consumer desires, property features, brand and sales teams is the essential first step in creating circumstances that generate the highest value. The 7th Art brings experience, intelligence and creativity to the challenge of posing and answering questions that have the power to convert potential into optimal profitability.
Marketing Services
Consumer Intelligence: Clarify targeted consumer desires
Design Analysis and Clientele Sync: Ensure that the product will meet a range of target consumer desires
Brand use Assessment: PR and Event Concepts
Outcome:
Marketing Plan
Direct (Brand Development)
Your brand is your most valuable asset. Expressed visually and verbally across multiple platforms – sales environments, published materials, print advertisements, etc. – it creates an unmistakably unique experience that resonates with your target consumer. It captures the essence of your product and sets the creative direction for all marketing materials.
- Brand Development Services
- Brand Concept and Rationale
- Brand Identity
- Photographic Sensibilty
- Lifestyle Direction
- Language Usage/Tone
- Logo
- Messages / Positioning / Naming
- Sensory Branding Tools
- Applications
Outcome: Brand Development Guide
Create (Marketing Materials)
Creative is the bridge from knowledge to action. Beautiful creative work catches attention; smart and beautiful creates desire. At The 7th Art marketing insight and brand direction are the core inspiration of all design work.
- Marketing Materials Services
- 3D Visualization
- Photography
- Film Concepts and Production
- Website Design and Development
- Sales Environments
- Custom Published Brochures
- Hard Cover Books
- Magazines, Newsletters, Press Kits
- Direct Mail
- Advertising - Traditional and Online
- Outdoor Signage
Connect (Communication Services)
Connecting to your audience means connecting to all of your audiences. The 7th Art engages sales teams, brokers, the media and potential clientele with brand experiences across multiple channels from pre-launch through the entire sale cycle.
- Communication Services
- Direct and Interactive Marketing
- Media Strategy & Placement
- Billboard Media
- Alternative Media
- Event Planning Concepts
- Public Relations Direction
